Caleb George Hubbard, Ph.D. - We’re all in this together: Celebrity

Journal article

K Lookadoo, C. G. Hubbard, G. W. Nisbitt, N. Wong
Atlantic Journal of Communication, 2021

DOI: 10.1080/15456870.2021.1936526

Cite

APA Click to copy
Lookadoo, K., Hubbard, C. G., Nisbitt, G. W., & Wong, N. (2021). We’re all in this together: Celebrity influencer disclosures about COVID-19. Atlantic Journal of Communication. https://doi.org/10.1080/15456870.2021.1936526

Chicago/Turabian Click to copy
Lookadoo, K, C. G. Hubbard, G. W. Nisbitt, and N. Wong. “We’Re All in This Together: Celebrity Influencer Disclosures about COVID-19.” Atlantic Journal of Communication (2021).

MLA Click to copy
Lookadoo, K., et al. “We’Re All in This Together: Celebrity Influencer Disclosures about COVID-19.” Atlantic Journal of Communication, 2021, doi:10.1080/15456870.2021.1936526.

BibTeX Click to copy

@article{lookadoo2021a,
  title = {We’re all in this together: Celebrity influencer disclosures about COVID-19},
  year = {2021},
  journal = {Atlantic Journal of Communication},
  doi = {10.1080/15456870.2021.1936526},
  author = {Lookadoo, K and Hubbard, C. G. and Nisbitt, G. W. and Wong, N.}
}

The current study examined social media content from celebrity influencers during the early stages of the novel coronavirus pandemic. Given the inchoate governmental and media response to the crisis, this paper argues for the importance of celebrity influencer voices. This study utilized a constant comparative method to analyze Instagram posts from 20 celebrity influencers over a two-month period. Findings suggest celebrities demonstrated and normalized the practice of “staying home,” whereby the public used social distancing to mitigate the virus spread. Celebrity influencers also demonstrated “we’re all in this together” by using their platforms to call for action.